Define occasion. Occasion synonyms, occasion pronunciation, occasion translation, English dictionary definition of occasion. An event or happening, or the time of an event or happening: On several occasions, we saw him riding a motorcycle. A significant event, especially. 46 synonyms of occasion from the Merriam-Webster Thesaurus, plus 90 related words, definitions, and antonyms. Find another word for occasion. Occasion: a particular point at which an event takes place.
1timea)[countable]HAPPEN a time when something happenson ... occasionsI’ve seen Jana with them on several occasions.On this occasion we were sitting in a park in Madrid.She had met Zahid on two separate occasions.b)[singular]SUITABLE a suitable or favourable timeoccasion forThis was the occasion for expressions of friendship by the two presidents. ► Do not use occasion to mean ‘a time when it is possible for you to do what you want to do’. Use opportunity or chance: Do not waste this opportunity (NOT this occasion).► see thesaurus at time
2special event [countable]HAPPEN an important social event or ceremonyI’m saving this bottle of champagne for a special occasion.► see thesaurus at event3cause/reason [uncountable] formalCAUSEREASON a cause or reasonHis remark was the occasion of a bitter quarrel.I had occasion to call on him last year.4 →if (the) occasion arises5 →on occasion6 →on the occasion of somethingCOLLOCATIONS – Meaning 1: adjectivesseveral occasionsHe has helped me on several occasions.many occasionsI have seen him drunk on many occasions.numerous occasionsShe has been late on numerous occasions.two/three etc occasionsHe was given a red card on two occasions this season.a rare occasion (=used when something does not happen often)Only on rare occasions did she ever receive a letter.a particular occasionOn that particular occasion, he greeted me by kissing my hand.a previous occasionHe insisted then, as on every previous occasion, that he was innocent.a separate occasionI had heard this story on at least four separate occasions.a different occasionThe same person can react differently on different occasions.such occasions (=an occasion like the one mentioned or described)He had a box of toys by his desk for such occasions.phrasesa number of occasionsThe crowd interrupted her speech on a number of occasions.more than one occasion (=more than once)She stayed out all night on more than one occasion.at least one occasion (=once, and probably more than once)On at least one occasion he was arrested for robbery.COLLOCATIONS – Meaning 2: an important social event or ceremonyadjectivesa special occasionShe used her best china on special occasions.a big/great/splendid occasionThe big occasion for country people was the Agricultural Fair.a formal occasionHe wore the suit on formal occasions.a social occasionI prefer not to discuss business at social occasions.a ceremonial occasion (=a very formal official occasion)The gowns are worn only on ceremonial occasions.a happy/joyful occasionThe wedding had been a joyful occasion.a sad/solemn occasionHe did not want his funeral to be a sad and solemn occasion, but a celebration of his life.a festive occasion (=when you celebrate something)The Great Hall had been prepared for the festive occasion.a historic occasion (=important as part of history)This is truly a historic occasion.verbscelebrate an occasionTo celebrate the occasion, a small party was held at his home.mark an occasion (=do something special to celebrate an event)The bells were rung to mark the occasion.suit the occasionThe table was decorated to suit the occasion.phrasesa sense of occasion (=a feeling that an event is very special or important)The music gave the event a real sense of occasion.enter into the spirit of the occasion (=join in a social occasion in an eager way)People entered into the spirit of the occasion by enjoying a picnic before the outdoor concert.What is Occasion Segmentation?
Occasion segmentation is the process of dividing the market into groups according to specific occasions related to the customer. Occasion segmentation focuses on slicing the market based on certain specific events during a particular time, when a customer is in a need of a product or a service. This type of segmentation is usually time bound and helps targets those customers who want a certain product for a certain event or occasion.
Importance of occasion segmentation
Occasion Meaning In Urdu
Some products or services are seen as being appropriate for a particular situation or occasion. Meaning, that the customer is looking for specific products on specific times or occasions. Occasion segmentation classifies the customers into time bound needs based on some certain important event in a persons life. Such products would be very useful during that particular occasion and would otherwise be irrelevant.
Occasion segmentation is one of the different ways of carrying out behavioral segmentation, as it uses the customer's buying behavior pattern of buying on occasions. Behavior segmentation is one of the four types of market segmentation.
Occasion segmentation is primarily divided into three types:
1. Occasions for all or universal - These are certain events which happen for everyone around the world. Companies can use this time period and can cater to the needs of the customers.
2. Regular personal occasions - Certain important events occur regularly for people. Occasion segmentation helps identify those customers with a specific need during these events and can be targeted easily
3. Rare personal occasions- Some events happen very rarely for a customer but can be extremely important. Hence companies focus on targeting those customers who can buy their products or service during that particular occasion.
Occasion segmentation examples
1. Universal occasions- There are certain events which help companies target customers. Events like Christmas, Diwali, Easter is a good opportunity for chocolate companies to aggressively promote their products. Another example is during football world cup, companies selling footballs, merchandise etc can use occasion segmentation to tap the market better
2. Regular personal occasions - Events like a person's birthday or anniversary occur regularly. These are targeted by companies making cakes or gift items. Tour and travel companies often give discounts to couples travelling for their anniversary
3. Rare personal occasions- One of the major rare occasion in a person's life is their wedding. Occasion segmentation is done by wedding management companies, bridal dress brands, companies offering honeymoon packages, banquet halls etc.
Hence these are some examples where occasion segmentation is used to target customers effectively.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Occasion Meaning In Kannada
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